Experimental Wine
Unique design concept and production

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SHOWCASE

Embracing the beauty of linguistic diversity, "Versuchswein" effortlessly incorporates different languages into its typographic design. Using a Grotesque font and graphic elements that playfully emphasize the word "Versuchswein" (engl. Experimental Wine), the label becomes a celebration of cultural richness, inviting taste testers to discover the essence of the wine through a global lens.

SCOPE
Graphic Design

YEAR
2018

MEDIUM
Print asset, packaging

ADDITIONAL

The boldly placed QR codes are incorporated into the label’s design, to guide taste testers on a sensory journey through the wine's tasting notes, terroir details, and even suggested food pairings. From the vineyard's history to the winemaker's philosophy, the QR code reveals a wealth of information, enabling an immersive and educational tasting experience. The typographic design of "Versuchswein" transcends language barriers, creating a visual symphony that resonates with wine lovers around the world and creates an immersive experience for the tasting committee.

BUREAU TWELVE
Art Direction and Design Studio

Based in the heart of Austria, working globally