Annelie
Löffelweise zum Glück

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SHOWCASE

For Annelie, a family-run label for organic delicacies, we created a visual identity that feels just like their products — warm, handcrafted, and rooted in nature.

SCOPE
Graphic Design

YEAR
2016

MEDIUM
Print assets, packaging

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ADDITIONAL

Inspired by the rhythm of the countryside, the design combines playful, characterful typography with clean minimalism. The illustrated brand mark, "Löffelweise zum Glück", brings the spirit of the homestead to life, while the modular label system puts a spotlight on the ingredients.
From logo to labels, product storytelling to signage, this brand identity tells a story of honesty, care, and small-batch quality — made with heart, by hand.

BUREAU TWELVE
Art Direction and Design Studio

Based in the heart of Austria, working globally