The Dynamic Facade
For Soho House Group

SHOWCASE

A facade is more than a boundary — it's a transition between public space and private experience.
For this project in London's Shoreditch district, we explored the expressive potential of a boutique hotel facade connected to the renowned Shoreditch House Members Club.

SCOPE
Design concept for a competition

CATEGORY
Digital Art, Animation

ADDITIONAL

The aim was to create a visual link between the dark ground floor and the modern corten steel structure above, which rises behind the preserved frontage of the historic White Swan Pub. The new building, formed from folded steel plates, echoes industrial structures while resonating with the brick warehouses nearby.
We developed a custom projection mapping tailored to the building’s form, highlighting architectural contrasts through motion, shape, and color. The result is a dynamic, site-specific visual experience that bridges old and new, stillness and movement.

BUREAU TWELVE
Art Direction and Design Studio

Based in the heart of Austria, working globally

SOCIALS