MAGNA Steyr
Editorial Design for a employee magazine

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SHOWCASE

For the international mobility technology group MAGNA, we were commissioned to develop a fresh editorial design concept for "Standpunkt", their internal employee magazine.
The goal was to modernize the publication, elevate its visual language, and improve overall readability and engagement across a broad, international workforce.

SCOPE
Art Direction

YEAR
2019

MEDIUM
Print asset

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ADDITIONAL

In close collaboration with Magna's in-house marketing team, we created a flexible layout system and design toolkit that allows for both structure and storytelling freedom. The concept includes a clear typographic hierarchy, bold headline treatment, and a modular grid that adapts seamlessly to a variety of content formats — from interviews and features to technical updates and personal stories.

While the implementation and production of each issue are handled internally by the Magna team, our design concept serves as the creative foundation, ensuring consistency, visual coherence, and a professional tone aligned with Magna's brand values.

BUREAU TWELVE
Art Direction and Design Studio

Based in the heart of Austria, working globally